Latest Website Design Trends You Need to Know in 2022
The world of website design is always evolving, and being up to date on the current trends is critical for any designer who wants to stay ahead of the competition. Designers will need to develop new methods to create seamless and intuitive user experiences as consumers get increasingly accustomed to engaging with websites and applications.
You can guarantee that your designs are constantly ahead of the curve by keeping an eye on these trends. So, what website design trends can we expect in 2022?
Website design Trends for Today
Typography that is bold
There has been an increasing tendency in recent years towards adopting a strong, eye-catching font. Designers may generate effective statements that catch attention by employing wide and elegant typefaces, like we did in our work with Englobe. This tendency is especially strong in headlines and calls to action.
This tendency has grown even more prominent as a result of the growth of social media, with firms adopting eye-catching pictures to attract the attention of scrollers.
While bold type may be a fantastic way to draw attention, it should be used carefully. When every element on a website screams for attention, the overall impact is confused and off-putting. Bold typeface, on the other hand, may be a strong tool for making your text stand out from the crowd when utilized wisely. Working together with content authors to generate snappy headlines and brief material to ensure the font truly jumps is always smart practice.
Serif and lightweight typography
On the opposite end of the scale, lightweight typography is a contemporary style that has gained traction. This design employs small, delicate typefaces that are easy on the eyes and do not take a large amount of bandwidth to load. As a result, they’re particularly well-suited for use on mobile devices. Furthermore, many lightweight fonts are available in many weights (e.g., light, normal, and bold), giving designers more options for establishing a hierarchy of information.
Serif typefaces have been around for generations, with little ornamental flourishes on the ends of their letters. They were less popular for online use in the beginning since they were more difficult to read on a screen. Serif fonts are becoming increasingly popular for website design since newer displays and gadgets make them simpler to read. Serif fonts offer a traditional, sophisticated style that may lend authority and credibility to your site.
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Designs that are fun and optimistic
website design is always developing as designers try new approaches to creating creative and user-friendly sites. In recent years, there has been a trend away from minimalist designs and towards lively and positive ones. There are a lot of vivid colors, organic forms and textures, and gorgeous images in these designs. This trend is expected to continue in the future as designers strive to develop aesthetically appealing and memorable websites.
Colorful and positive designs, such as those featured on the Beneva website, aid in creatively and engagingly communicating a brand’s message. They can also help distinguish a website from its rivals. As visitors grow increasingly overloaded with information, designers’ ability to develop websites that stand out from the crowd becomes increasingly vital.
Designers may guarantee that non-profit or higher education websites, for example, are seen and remembered by including pleasant and cheerful designs. This may be accomplished by employing vibrant colors, intriguing patterns, and amusing pictures.
Everyone who has ever developed a website design will tell you that the footer is one of the most crucial aspects of the design. It not only serves as a repository for crucial information such as contact information and copyright notices, but it may also be used to improve the overall appearance and feel of the site. Larger, more ornate footers that take up more space on the page have been popular in recent years. For a variety of reasons, these so-called “giant footers” are becoming increasingly popular.
For starters, they enable designers to put more information and links in a single location. This is especially handy for sites with a lot of material or for people who wish to integrate connections to social media profiles and other websites.
Second, giant footers may aid in the creation of a more uniform and coherent appearance for a website. Designers may make it simpler for users to move around the site and discover what they’re searching for by integrating items like menus and search boxes in the footer.
Lastly, by incorporating features such as email signups and live chat widgets, big footers may be utilized to add an extra layer of interactivity and engagement. But be wary of the enormous number of things and the inconsistent classification. We propose tree-testing to ensure that users can find the information they want. Have a peek at how we used giant footers on the OCAD University website.
With websites getting increasingly complicated, it’s critical to employ visual boundaries to help organize material and create a clean, professional appearance.
Visual borders may also be used to create a feeling of space on the page, giving the impression that the website is floating within the confines of the screen. Web designers are employing visual boundaries more than ever in 2022 to create a wide range of appearances, from clean and business like to entertaining and quirky.
Basic borders around the margins of webpages provide a subtle touch that complements other 90s-inspired fads making a reappearance. If you don’t want to be left out, keep this website design style in mind while you create your website.
Photographs of real people
The use of actual people rather than typical stock photographs has been a prominent web design trend in recent years. Many factors are driving this trend, the most important of which is the growing significance of authenticity and connection in our digital lives. Users need connections to actual people and stories in a world where we are constantly assaulted with advertisements.
Viewing photos of actual people fosters a sense of authenticity and intimacy, both of which are sometimes lacking on business websites. This design option is prevalent on the website of the Alberta Municipalities. Furthermore, displaying actual people may aid in the promotion of diversity and inclusion, two characteristics that are becoming increasingly essential to both customers and companies.
Several of our favorite higher education websites feature images of real students. This tendency will only intensify as we get closer to 2022.
Symmetrical layouts are simple to see. Symmetrical layouts give a feeling of order that consumers may find appealing. A symmetrical arrangement may create a sense of serenity and visual steadiness in a world where we are continuously assaulted with information.
Several websites nowadays are created with an asymmetrical layout in mind. Yet, as user experience becomes more essential, symmetrical layouts are likely to return. After all, why should we have to scroll forever to obtain the information we seek?
A symmetrical layout makes everything easy to discover and allows the user to rapidly obtain the information they want. Consider the case of a potential patient perusing a healthcare website. They are considerably more likely to schedule an appointment if they can immediately access the information they want. The layout’s symmetry makes it simple for them to discover contact information, geographical information, and operating hours.
As designers strive to create user-friendly experiences, the usage of symmetry in web design is expected to expand in favor.
Pictures of Typographic Heroes
A typographic hero image is a banner-style image that includes text, typically in large font size. The text is frequently superimposed on top of an appealing backdrop picture. This trend has been going on for a few years and shows no indications of abating. This enduring appeal can be attributed to a number of factors.
First and foremost, typographic hero pictures are aesthetically appealing. The contrast between the text and the backdrop catches the eye and adds intrigue. Second, these graphics are extremely adaptable. They may be used to send a message, tell a tale, or simply add character to a website. Finally, they are simple to make, even for individuals with no design skills. As a result, we may anticipate more websites using typographic hero graphics in the future.
In this piece, you can see how some of our favorite non-profit websites from 2022 employ typographic heroes.
Gradients have made a resurgence in web design in recent years, and it’s easy to understand why. Gradients, when applied wisely, may lend depth and intrigue to an otherwise flat design. They may also be utilized to generate movement and energy, as seen on the Looking Ahead website.
Moreover, gradients are a powerful tool that may be used to generate a wide range of effects, from subtle to eye-catching. Consider a website for a higher education institution. Gradients may help give energy and brightness to a website, making it more enticing to prospective students.
Gradients have been used for years in print design to create interest and depth. It’s no surprise that they’re now branching out into website design. Gradients will be used on an increasing number of websites in the coming year.
Primary and earthy colors
Designers are adopting a more organic style after years of slick, minimalistic designs dominated by white space. The growing popularity of eco-friendly and sustainable brands is contributing to this transition. But it also reflects our increased need for connection and honesty. These are the emotions you want your users to have when they visit your future nonprofit website.
In an increasingly virtual environment, we desire designs that seem grounded and genuine. And what could be more authentic than the hues of nature? They contribute to the crucial sense of warmth and connection in today’s society. Have a look at Sollio’s website; it uses earthy hues to connect with consumers on a deeper level.
By using a blur effect on an image, you may add depth and dimension to it. This is extremely effective when combined with other design elements like parallax scrolling.
Moreover, blur effects can aid in reducing distractions and directing the viewer’s attention to the most essential material. For example, if you’re on a municipal website and you want people to read a highly significant news piece, you might employ a blur effect to make it stand out from the rest of the material on the page.
We anticipate that more designers will embrace blur effects in the coming year as they experiment with new methods to interact and connect with their audiences.
Allow us to assist you in keeping your website up to date.
Consumers want websites to be current and user-friendly. Users are less inclined to trust an outdated website and are less likely to stay on it for long. Also, search engines may consider your site to be less relevant and rank it lower in search results.
Consider applying the ideas we’ve highlighted in this piece to keep your website fresh and relevant. By following these guidelines, you may ensure that your website appeals to both visitors and search engines.
💻 Do you need assistance designing your website? Please contact us at Cofcode